Unmarketing : stop marketing. Start engaging. / Scott Stratten.

Includes index.

""[Insert Name Here] has written a game changer for [Insert Industry Here]. Drop everything and read this book!"-Famous author who hasn't read this book" ""This author has paid $8,000 to be part of my 'bestselling author program' and he gets a testimonial as part of his fee. This is it."-Bestselling author who has written a testimonial for every biz book out there" ""This book has a great amount of words."-Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial" ""This book is the greatest business book in the world, besides mine."A︣uthor who only gives testimonials to people who give him one in return" "Stop marketing. Start UnMarketing." "Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV show? No? If these experiences are "marketing," youa︣nd your customersp︣robably prefer whatever's the complete opposite." "Instead of trying the same tired methods, what if you could have a new kind of conversation with your customers and prospects? If you're ready to stop marketing and start engaging, then welcome to UnMarketing." "Taking an on-the-ground look at the changing landscape of business-customer relationships, UnMarketing gives you innovative ways out of the old "Push and Pray" rut, which assumes that messages sent out blindly and broadly will magically lead to loyal, long-term clients. Instead, you'll discover a new, highly responsive "Pull and Stay" approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.".