Unmarketing : (ระเบียนเลขที่ 835378)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02788cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 835378 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423160408.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110511s2010 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470617878 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470646861 (ebk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 |
| Item number | .S76U |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott. |
| 9 (RLIN) | 67614 |
| 245 10 - TITLE STATEMENT | |
| Title | Unmarketing : |
| Remainder of title | stop marketing. Start engaging. / |
| Statement of responsibility, etc. | Scott Stratten. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010. |
| -- | 3665 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 256 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 ## - | |
| -- | New Arrivals Nov 2021 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | ""[Insert Name Here] has written a game changer for [Insert Industry Here]. Drop everything and read this book!"-Famous author who hasn't read this book" ""This author has paid $8,000 to be part of my 'bestselling author program' and he gets a testimonial as part of his fee. This is it."-Bestselling author who has written a testimonial for every biz book out there" ""This book has a great amount of words."-Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial" ""This book is the greatest business book in the world, besides mine."A︣uthor who only gives testimonials to people who give him one in return" "Stop marketing. Start UnMarketing." "Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV show? No? If these experiences are "marketing," youa︣nd your customersp︣robably prefer whatever's the complete opposite." "Instead of trying the same tired methods, what if you could have a new kind of conversation with your customers and prospects? If you're ready to stop marketing and start engaging, then welcome to UnMarketing." "Taking an on-the-ground look at the changing landscape of business-customer relationships, UnMarketing gives you innovative ways out of the old "Push and Pray" rut, which assumes that messages sent out blindly and broadly will magically lead to loyal, long-term clients. Instead, you'll discover a new, highly responsive "Pull and Stay" approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.". |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 54237 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Viral marketing. |
| 9 (RLIN) | 67615 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 29453 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0050 หนังสือได้รับบริจาค |
| 9 (RLIN) | 9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 835378 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| In Cataloging | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 13/11/2021 | บริจาคโดย CPALL Knowledge Center | 0.00 | HF5415.55 .S76U 2010 | 32550000512615 | 23/04/2023 | 0.00 | 23/04/2023 | หนังสือ |
