Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.

Includes bibliographical references and index.

Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.