Technology and innovation for marketing / (ระเบียนเลขที่ 832756)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01586cam a22003258i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832756 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423160646.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180416s2019 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138323179 (pbk. : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P236T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pantano, Eleonora, |
| 9 (RLIN) | 62589 |
| 245 10 - TITLE STATEMENT | |
| Title | Technology and innovation for marketing / |
| Statement of responsibility, etc. | Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2019. |
| -- | 4722 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 130 pages |
| 449 ## - | |
| -- | New Arrinals Jul 2020 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bassano, Clara, |
| Relator term | author. |
| 9 (RLIN) | 62590 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Priporas, Constantinos-Vasilios, |
| Relator term | author. |
| 9 (RLIN) | 62591 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 832756 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 01/07/2020 | เดอะรีดเดอร์เพรส | 2290.00 | 1 | HF5415 .P236T 2019 | 32550000506181 | 23/04/2023 | 1946.50 | 23/04/2023 | หนังสือ |
