Strategic management for tourism, hospitality and events / Nigel Evans.
Publication details: New York : Routledge, 2015. Edition: Second editionDescription: xx, 708 pages ; 25 cmISBN:- 9780415837248 (paperback)
- 9780415837279 (hardback)
- G155.A1 .E927S
| ประเภททรัพยากร | ห้องสมุดที่อยู่ปัจจุบัน | หมวดหมู่ | ตำแหน่งจัดวาง | เลขเรียกหนังสือ | สถานะ | วันกำหนดส่ง | บาร์โค้ด | จำนวนรายการจอง |
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PIM Creative Learning Space | หนังสือภาษาอังกฤษ | English Book Shelves | G155.A1 .E927S 2015 (เรียกดูชั้นหนังสือ(เปิดด้านล่าง)) | พร้อมให้บริการ | 32550000503594 |
เรียกดูชั้นหนังสือของ PIM Creative Learning Space ปิดเครื่องมือเรียกดูชั้นหนังสือ (ซ่อนเครื่องมือเรียกดูชั้นหนังสือ)
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| G155.A1 .B79E 2003 eTourism : information technology for strategic tourism management / | G155.A1 .C771T 2018 Tourism : the business of hospitality and travel / | G155.A1 .C771T 2018 Tourism : the business of hospitality and travel / | G155.A1 .E927S 2015 Strategic management for tourism, hospitality and events / | G155.A1 H343 2014 The geography of tourism and recreation: environment, place and space | G155.A1 .H646T 2017 Tour operators and operations : development, management and responsibility / | G155.A1 .L589e c2013 The ethics of tourism : critical and applied perspectives / |
Includes bibliographical references and indexes.
Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.
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