รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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03073cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
829479 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230423231651.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140822s2015 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415837248 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415837279 (hardback) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
G155.A1 |
| Item number |
.E927S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Evans, Nigel, |
| 9 (RLIN) |
57744 |
| 245 10 - TITLE STATEMENT |
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| Title |
Strategic management for tourism, hospitality and events / |
| Statement of responsibility, etc. |
Nigel Evans. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2015. |
| -- |
4722 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xx, 708 pages ; |
| Dimensions |
25 cm |
| 449 ## - |
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| -- |
New Arrivals-Oct 2018 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Management. |
| 9 (RLIN) |
5044 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Management. |
| 9 (RLIN) |
2630 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
29042 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Topical term or geographic name as entry element |
0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) |
| 9 (RLIN) |
32744 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
หนังสือ |
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829479 |
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siriporn |
