Luxury marketing : a challenge for theory and practice / Klaus-Peter Wiedmann, Nadine Hennigs (eds.) [book]

Part 1. More on Luxury Anti-Laws of Marketing / Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction / Vincent Bastien and Jean-No礬 Kapferer More on Luxury Anti-Laws of Marketing / Vincent Bastien and Jean-No礬 Kapferer

Part 2. Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers / Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann An Intercultural Comparison of the Perception of Luxury by Young Consumers / Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito and Klaus-Peter Wiedmann, et al. -- Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann

Part 3. How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Luxury Brands from a Psychoanalytic Perspective / Hyunjoo Oh Indulging the Self Positive Consequences of Luxury Consumption / Liselot Hudders and Mario Pandelaere -- How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Hyunjoo Oh

Part 4. Perceptions, Attitudes and Luxury Brands / Luxury Buying Behaviour and the Role of Culture: An Indian Context / Nicole Stegemann, Sara Denize and Kenneth E. Miller Perceptions, Attitudes and Luxury Brands / Nicole Stegemann, Sara Denize and Kenneth E. Miller

Part 5. Luxury Brands in the Digital Age - the Trust Factor / Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs / Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney Luxury Brands in the Digital Age - the Trust Factor / Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney

Part 6. Counterfeiting of Luxury Brands: Opportunity beyond the Threat / Luxury Goods vs. Counterfeits: An Intercultural Study / Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli Brazil: Luxury and Counterfeits / Suzane Strehlau -- Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk / Christiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs -- What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom / Aaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace -- Counterfeiting of Luxury Brands: Opportunity beyond the Threat / Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli

Part 7. Personal Selling for Luxury Brands / Luxury SMEs Networks / Jan Wieseke, Michael Mauer and Sascha Alavi Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength / Nadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas W紳tefeld -- Personal Selling for Luxury Brands / The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions / Jan Wieseke, Michael Mauer and Sascha Alavi

Part 8. Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / The Hedonistic Consumption of Luxury and Iconic Wines / Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs