Luxury marketing : a challenge for theory and practice /
Luxury marketing : a challenge for theory and practice / [book]
Klaus-Peter Wiedmann, Nadine Hennigs (eds.)
- Wiesbaden : Springer Gabler, c2013.
- xiv, 416 p.
More on Luxury Anti-Laws of Marketing / Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction / More on Luxury Anti-Laws of Marketing / Vincent Bastien and Jean-No礬 Kapferer Vincent Bastien and Jean-No礬 Kapferer Part 1. Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers / An Intercultural Comparison of the Perception of Luxury by Young Consumers / Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito and Klaus-Peter Wiedmann, et al. -- Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann Part 2. How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Luxury Brands from a Psychoanalytic Perspective / Indulging the Self Positive Consequences of Luxury Consumption / How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Hyunjoo Oh Liselot Hudders and Mario Pandelaere -- Hyunjoo Oh Part 3. Perceptions, Attitudes and Luxury Brands / Luxury Buying Behaviour and the Role of Culture: An Indian Context / Perceptions, Attitudes and Luxury Brands / Nicole Stegemann, Sara Denize and Kenneth E. Miller Nicole Stegemann, Sara Denize and Kenneth E. Miller Part 4. Luxury Brands in the Digital Age - the Trust Factor / Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs / Luxury Brands in the Digital Age - the Trust Factor / Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney Part 5. Counterfeiting of Luxury Brands: Opportunity beyond the Threat / Luxury Goods vs. Counterfeits: An Intercultural Study / Brazil: Luxury and Counterfeits / Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk / What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom / Counterfeiting of Luxury Brands: Opportunity beyond the Threat / Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli Suzane Strehlau -- Christiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs -- Aaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace -- Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli Part 6. Personal Selling for Luxury Brands / Luxury SMEs Networks / Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength / Personal Selling for Luxury Brands / Jan Wieseke, Michael Mauer and Sascha Alavi Nadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas W紳tefeld -- The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions / Jan Wieseke, Michael Mauer and Sascha Alavi Part 7. Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / The Hedonistic Consumption of Luxury and Iconic Wines / Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs Part 8.
9783834943996 (electronic bk.) 3834943991 (electronic bk.) 9783834943989
Luxuries--Marketing
HD9999.L852 / L977 2013
More on Luxury Anti-Laws of Marketing / Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction / More on Luxury Anti-Laws of Marketing / Vincent Bastien and Jean-No礬 Kapferer Vincent Bastien and Jean-No礬 Kapferer Part 1. Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers / An Intercultural Comparison of the Perception of Luxury by Young Consumers / Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito and Klaus-Peter Wiedmann, et al. -- Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann Part 2. How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Luxury Brands from a Psychoanalytic Perspective / Indulging the Self Positive Consequences of Luxury Consumption / How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Hyunjoo Oh Liselot Hudders and Mario Pandelaere -- Hyunjoo Oh Part 3. Perceptions, Attitudes and Luxury Brands / Luxury Buying Behaviour and the Role of Culture: An Indian Context / Perceptions, Attitudes and Luxury Brands / Nicole Stegemann, Sara Denize and Kenneth E. Miller Nicole Stegemann, Sara Denize and Kenneth E. Miller Part 4. Luxury Brands in the Digital Age - the Trust Factor / Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs / Luxury Brands in the Digital Age - the Trust Factor / Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney Part 5. Counterfeiting of Luxury Brands: Opportunity beyond the Threat / Luxury Goods vs. Counterfeits: An Intercultural Study / Brazil: Luxury and Counterfeits / Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk / What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom / Counterfeiting of Luxury Brands: Opportunity beyond the Threat / Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli Suzane Strehlau -- Christiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs -- Aaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace -- Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli Part 6. Personal Selling for Luxury Brands / Luxury SMEs Networks / Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength / Personal Selling for Luxury Brands / Jan Wieseke, Michael Mauer and Sascha Alavi Nadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas W紳tefeld -- The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions / Jan Wieseke, Michael Mauer and Sascha Alavi Part 7. Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / The Hedonistic Consumption of Luxury and Iconic Wines / Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs Part 8.
9783834943996 (electronic bk.) 3834943991 (electronic bk.) 9783834943989
Luxuries--Marketing
HD9999.L852 / L977 2013
