รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01944cam a22003258i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
832918 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423160637.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190812s2021 cau b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781544320434 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.G592E |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goldstein, Beth, |
| 9 (RLIN) |
62960 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Entrepreneurial marketing : |
| Remainder of title |
a blueprint for customer engagement / |
| Statement of responsibility, etc. |
Beth Goldstein, Babson College. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
California : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2020. |
| -- |
5018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
346 pages |
| 449 ## - |
|---|
| -- |
New Arrinals Jul 2020 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
29431 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction |
| 9 (RLIN) |
3656 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
29453 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) |
47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
หนังสือภาษาอังกฤษ |
| 988 ## - |
|---|
| -- |
832918 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
siriporn |
