Entrepreneurial marketing : a blueprint for customer engagement /
Goldstein, Beth,
Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College. - California : SAGE, 2020. - 346 pages
Includes bibliographical references and index.
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--
9781544320434
Marketing.
Consumer satisfaction
Branding (Marketing)
Internet marketing.
HF5415 / .G592E
Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College. - California : SAGE, 2020. - 346 pages
Includes bibliographical references and index.
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--
9781544320434
Marketing.
Consumer satisfaction
Branding (Marketing)
Internet marketing.
HF5415 / .G592E
