Sensory marketing : (ระเบียนเลขที่ 832917)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01517nam a22002895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832917 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423231716.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191011s2020 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526423252 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526423245 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .H85S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hultén, Bertil, |
| 9 (RLIN) | 62959 |
| 245 10 - TITLE STATEMENT | |
| Title | Sensory marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Bertil Hultén. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2020. |
| -- | 5027 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230 pages |
| 449 ## - | |
| -- | New Arrinals Jul 2020 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2095 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) | 47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | หนังสือภาษาอังกฤษ |
| 988 ## - | |
| -- | 832917 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 18/07/2020 | เดอะรีดเดอร์เพรส | 2580.00 | 1 | 5 | HF5415 .H85S 2020 | 32550000506327 | 23/04/2023 | 2193.00 | 23/04/2023 | หนังสือ |
