Sensory marketing : an introduction /
Hultén, Bertil,
Sensory marketing : an introduction / Bertil Hultén. - Thousand Oaks : Sage Publications, 2020. - 230 pages
"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--
9781526423252 9781526423245
Marketing
HF5415 / .H85S
Sensory marketing : an introduction / Bertil Hultén. - Thousand Oaks : Sage Publications, 2020. - 230 pages
"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--
9781526423252 9781526423245
Marketing
HF5415 / .H85S
