Experiential marketing : (ระเบียนเลขที่ 832172)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01108cam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832172 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423160720.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180607s2019 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138293168 (pbk. : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B328E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batat, Wided, |
| 9 (RLIN) | 61630 |
| 245 10 - TITLE STATEMENT | |
| Title | Experiential marketing : |
| Remainder of title | consumer behaviour, customer experience and the 7Es / |
| Statement of responsibility, etc. | Wided Batat. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2019. |
| -- | 4722 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 277 pages : |
| Other physical details | illustrations (black and white); |
| Dimensions | 24 cm. |
| 449 ## - | |
| -- | New Arrivals Dec 2019 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 29431 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 60491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 9 (RLIN) | 41360 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 54237 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 832172 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 27/12/2019 | เอ.ที. บุ๊ค | 3100.00 | 2 | 3 | HF5415 .B328E 2019 | 32550000505736 | 23/04/2023 | 2635.00 | 23/04/2023 | หนังสือ |
