Experiential marketing : consumer behaviour, customer experience and the 7Es /
Batat, Wided,
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. - New York : Routledge, 2019. - xxiv, 277 pages : illustrations (black and white); 24 cm.
Includes bibliographical references and index.
9781138293168 (pbk. : alk. paper)
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
HF5415 / .B328E
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. - New York : Routledge, 2019. - xxiv, 277 pages : illustrations (black and white); 24 cm.
Includes bibliographical references and index.
9781138293168 (pbk. : alk. paper)
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
HF5415 / .B328E
