รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
01855nam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
826131 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180117t20182018enkao ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292220239 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
pn |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K685 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 9 (RLIN) |
3637 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventeenth, global edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2018. |
| -- |
15495 |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
�2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (737 pages) : |
| Other physical details |
color illustrations, photographs |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
e-Book Proquest |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on online resource; title from PDF title page (EBC, viewed January 15, 2018). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
2095 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
e-Book |
| 9 (RLIN) |
58682 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic books |
| 9 (RLIN) |
42025 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary, |
| Relator term |
author. |
| 9 (RLIN) |
59727 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Opresnik, Marc Oliver, |
| Relator term |
contributor. |
| 9 (RLIN) |
59728 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Kotler, Philip. |
| Title |
Principles of marketing. |
| Edition |
Seventeenth, global edition. |
| Place, publisher, and date of publication |
Harlow, England : Pearson, c2018 |
| Physical description |
736 pages |
| International Standard Book Number |
9781292220178 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 9 (RLIN) |
56954 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://elibrary.pim.ac.th/MyResearch/pfile/10047/9697/index.html (Proquest)">http://elibrary.pim.ac.th/MyResearch/pfile/10047/9697/index.html (Proquest)</a> |
| Public note |
Manual |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/pimth/detail.action?docID=5186081">https://ebookcentral.proquest.com/lib/pimth/detail.action?docID=5186081</a> |
| Public note |
Click to e-Book (On Network PIM Only) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
826131 |
