มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. - Seventeenth, global edition. - Harlow, England : Pearson, 2018. �2018 - 1 online resource (737 pages) : color illustrations, photographs

e-Book Proquest

Includes bibliographical references and index.

ISBN: 9781292220239 (ebook)

Subjects--Topical Terms:
Marketing
e-Book
Electronic books

LC Class. No.: HF5415 / .K685

Dewey Class. No.: 658.8