Integrated advertising, promotion, and marketing communications / (ระเบียนเลขที่ 822955)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01057nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 822955 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140909s2014 xxum a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273786986 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .C584 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 17755 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2014. |
| -- | 15495 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480 p. : |
| Other physical details | ill. |
| 449 ## - | |
| -- | New Arrivals-Sep.2016 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 44593 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 46585 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 9 (RLIN) | 48228 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822955 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| 992 ## - | |
| -- | kjd0914n |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 24/09/2016 | คิโนะคูนิยะ บุ๊คสโตร์ | 1545.00 | 3 | 1 | HF5415.123 .C584 c2014 | 32550000238545 | 23/04/2023 | 1390.50 | 23/04/2023 | หนังสือ |
