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Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 6th ed. - Upper Saddle River, N.J. : Pearson, c2014. - 480 p. : ill.

ISBN: 9780273786986

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C584