Planning and managing public relations campaigns: a strategic approach (ระเบียนเลขที่ 822935)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01492nam a22003137a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 822935 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160924t2015 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749468736 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .G686 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gregory, Anne |
| 9 (RLIN) | 48184 |
| 245 ## - TITLE STATEMENT | |
| Title | Planning and managing public relations campaigns: a strategic approach |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Planning and managing public relations campaigns |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2015. |
| -- | 42942 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 214 p |
| 449 ## - | |
| -- | New Arrivals-Sep.2016 |
| 490 ## - SERIES STATEMENT | |
| Series statement | PR in practice |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations -- Management. |
| 9 (RLIN) | 46994 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations -- Great Britain. |
| 9 (RLIN) | 48185 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS -- Public Relations. |
| 9 (RLIN) | 46996 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) | 122 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822935 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 24/09/2016 | ลีดเดอร์แอนด์รีดเดอร์ | 1625.00 | 5 | 6 | HD59 .G686 2015 | 32550000238524 | 23/04/2023 | 1381.25 | 23/04/2023 | หนังสือ |
