Planning and managing public relations campaigns: a strategic approach
Gregory, Anne
Planning and managing public relations campaigns: a strategic approach Planning and managing public relations campaigns - Fourth edition - London ; Philadelphia : Kogan Page, 2015. - 214 p - PR in practice .
"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key
9780749468736
Public relations -- Management.
Public relations -- Great Britain.
BUSINESS & ECONOMICS -- Public Relations.
HD59 / .G686
Planning and managing public relations campaigns: a strategic approach Planning and managing public relations campaigns - Fourth edition - London ; Philadelphia : Kogan Page, 2015. - 214 p - PR in practice .
"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key
9780749468736
Public relations -- Management.
Public relations -- Great Britain.
BUSINESS & ECONOMICS -- Public Relations.
HD59 / .G686
