Media audience research: a guide for professionals (ระเบียนเลขที่ 822917)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01136nam a22003137a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 822917 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160923t2016 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351506430 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .M985 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mytton, Graham |
| 9 (RLIN) | 48134 |
| 245 ## - TITLE STATEMENT | |
| Title | Media audience research: a guide for professionals |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, California : |
| Name of publisher, distributor, etc. | SAGE Publications, Inc, |
| Date of publication, distribution, etc. | 2016. |
| -- | 46609 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 281 p |
| 449 ## - | |
| -- | New Arrivals-Sep.2016 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The only comprehensive training book on conducting research into all forms of media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media -- Research -- Methodology. |
| 9 (RLIN) | 48137 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PSYCHOLOGY / Social Psychology |
| 9 (RLIN) | 47036 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media - Research - Methodology. |
| 9 (RLIN) | 48138 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) | 122 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diem, Peter |
| 9 (RLIN) | 48135 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dam, Piet Hein van |
| 9 (RLIN) | 48136 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822917 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | suphakanya |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space | PIM Creative Learning Space | English Book Shelves | 23/09/2016 | เอ.ที.บุ๊ค | 1400.00 | English: HG - PE | P91.3 .M985 2016 | 32550000238506 | 23/04/2023 | 1260.00 | 23/04/2023 | หนังสือ |
