Principles of services marketing (ระเบียนเลขที่ 822668)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00973nam a22002897a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 822668 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160907t th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077116279 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P265 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian |
| 9 (RLIN) | 17955 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of services marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2008. |
| -- | 24649 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 606 p. |
| Other physical details | ill |
| 449 ## - | |
| -- | New Arrivals-Sep.2016 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries -- Marketing. |
| 9 (RLIN) | 47697 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Dienstleistung. |
| 9 (RLIN) | 47698 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2095 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0098 Stendent Thailand |
| 9 (RLIN) | 47561 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 822668 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Stenden Thailand (ST) | PIM Creative Learning Space | PIM Creative Learning Space | 07/09/2016 | บริจาคโดย Stenden Thailand (ST) | 0.00 | English: FIC | 1 | HF5415 .P265 2008 | 32550000238247 | 23/04/2023 | 0.00 | 23/04/2023 | หนังสือ | ||||
| Available | Stenden Thailand (ST) | PIM Creative Learning Space | PIM Creative Learning Space | 07/09/2016 | บริจาคโดย Stenden Thailand (ST) | 0.00 | English: FIC | 1 | HF5415 .P265 2008 | 32550000238252 | 23/04/2023 | 0.00 | 23/04/2023 | หนังสือ | C.2 |
