Principles of services marketing
Palmer, Adrian
Principles of services marketing - 5. ed - London : McGraw-Hill, 2008. - 606 p. ill
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
9780077116279
Service industries -- Marketing.
Dienstleistung.
Marketing
HF5415 / .P265
Principles of services marketing - 5. ed - London : McGraw-Hill, 2008. - 606 p. ill
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
9780077116279
Service industries -- Marketing.
Dienstleistung.
Marketing
HF5415 / .P265
