รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01673cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
32764 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141116s2013 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446211236 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.E27 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
East, Robert, |
| Dates associated with a name |
1940- |
| 9 (RLIN) |
42376 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour : |
| Remainder of title |
applications in marketing / |
| Statement of responsibility, etc. |
Robert East, Malcolm Wright, and Marc Vanhuele |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2013. |
| -- |
5018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
337 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•u003– New Arrivals- Nov. 2014 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [284]-320) and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
5089 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Psychological aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Social aspects |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00121 สาขาการจัดการโลจิสติกส์ (ป.โท) |
| 9 (RLIN) |
75 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0051-1 บริหารธุรกิจมหาบัณฑิต สาขาการบริหารคนและกลยุทธ์องค์การ POS (ป.โท) |
| 9 (RLIN) |
47387 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vanhuele, Marc. |
| 9 (RLIN) |
42377 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wright, Malcolm, |
| Dates associated with a name |
1963- |
| 9 (RLIN) |
42378 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part 1 |
| -- |
Introduction |
| -- |
p. 1 |
| 970 2# - |
|---|
| -- |
Part 2 |
| -- |
Consumption patterns |
| -- |
p. 25 |
| 970 ## - |
|---|
| -- |
Part 3 |
| -- |
Explaining decision-making |
| -- |
p. 127 |
| 970 ## - |
|---|
| -- |
Part 4 |
| -- |
Market response |
| -- |
p. 193 |
| 988 ## - |
|---|
| -- |
32764 |
