มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

East, Robert, 1940-

Consumer behaviour : applications in marketing / [book] Robert East, Malcolm Wright, and Marc Vanhuele - 2nd ed. - London : SAGE, 2013. - 337 p. : ill.

Includes bibliographical references (p. [284]-320) and indexes

ISBN: 9781446211236 (pbk.)

Subjects--Topical Terms:
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Social aspects

LC Class. No.: HF5415.32 / .E27 2013