รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
01961cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
32056 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140716s2011 inua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470650936 (pbk : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470650931 (pbk : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.L758 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linoff, Gordon S. |
| 9 (RLIN) |
41589 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Data mining techniques : |
| Remainder of title |
for marketing, sales, and customer relationship management / |
| Statement of responsibility, etc. |
Gordon S Linoff, Michael J Berry |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indianapolis, IN : |
| Name of publisher, distributor, etc. |
Wiley Pub., |
| Date of publication, distribution, etc. |
2011. |
| -- |
5926 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xl, 847 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•u006– New Arrivals- Jul. 2014 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Berry's name appears first on the 2nd ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data mining |
| 9 (RLIN) |
17634 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing |
| 9 (RLIN) |
2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Data processing |
| 9 (RLIN) |
11 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0023 วิศวกรรมศาสตรบัณฑิต สาขาวิศวกรรมคอมพิวเตอร์ CPE (ป.ตรี) |
| 9 (RLIN) |
65 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Micahel J. A. |
| 9 (RLIN) |
41590 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| Call number suffix |
EEC |
| 988 ## - |
|---|
| -- |
32056 |
