Data mining techniques : for marketing, sales, and customer relationship management /
Linoff, Gordon S.
Data mining techniques : for marketing, sales, and customer relationship management / [book] Gordon S Linoff, Michael J Berry - 3rd ed. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. : ill.
Berry's name appears first on the 2nd ed. Includes index
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
9780470650936 (pbk : alk. paper) 0470650931 (pbk : alk. paper)
Data mining
Marketing--Data processing
Business--Data processing
HF5415.125 / .L758 2011
Data mining techniques : for marketing, sales, and customer relationship management / [book] Gordon S Linoff, Michael J Berry - 3rd ed. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. : ill.
Berry's name appears first on the 2nd ed. Includes index
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
9780470650936 (pbk : alk. paper) 0470650931 (pbk : alk. paper)
Data mining
Marketing--Data processing
Business--Data processing
HF5415.125 / .L758 2011
