รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02158nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
29852 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130916s2013 us m a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111836856 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
111183685X |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.M34 |
| Item number |
A327 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albarran, Alan B. |
| 9 (RLIN) |
38986 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Management of electronic media / |
| Statement of responsibility, etc. |
Alan B. Albarran |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Wadsworth Cengage Learning, |
| Date of publication, distribution, etc. |
c2013. |
| -- |
26720 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 307 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•v004– New Arrivals- Sep. 2013 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Management |
| 9 (RLIN) |
38987 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0042 นิเทศศาสตรบัณฑิต วิชาเอกวารสารศาสตร์คอนเวอร์เจนท์และสื่อดิจิทัลสร้างสรรค์ (ป.ตรี) |
| 9 (RLIN) |
159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
29852 |
