Management of electronic media /
Albarran, Alan B.
Management of electronic media / [book] Alan B. Albarran - 5th ed. - Australia : Wadsworth Cengage Learning, c2013. - xxii, 307 p. : ill.
Includes bibliographical references and index
Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
9781111836856 111183685X
Digital media--Management
P96.M34 / A327 2013
Management of electronic media / [book] Alan B. Albarran - 5th ed. - Australia : Wadsworth Cengage Learning, c2013. - xxii, 307 p. : ill.
Includes bibliographical references and index
Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
9781111836856 111183685X
Digital media--Management
P96.M34 / A327 2013
