รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
03230cam a2200493 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
29750 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130909s2013 nyuaf f b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071314404 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071314407 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B427 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 9 (RLIN) |
16392 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc. |
George E. Belch and Michael A. Belch |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2012. |
| -- |
2033 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 769 p.: |
| Other physical details |
col. ill. |
| 449 #0 - |
|---|
| -- |
•v004– New Arrivals- Sep. 2013 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
5086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 9 (RLIN) |
5087 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
15538 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0000 สาขา Luxury Brand |
| 9 (RLIN) |
16095 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) |
| 9 (RLIN) |
194 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0032 ศิลปศาสตรบัณฑิต สาขาภาษาญี่ปุ่นธุรกิจ BJ (ป.ตรี) |
| 9 (RLIN) |
1631 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 9 (RLIN) |
16393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part One |
| -- |
Introduction to integrated marketing communications |
| 970 ## - |
|---|
| -- |
Part Two |
| -- |
Integrated marketing communications program situation analysis |
| 970 ## - |
|---|
| -- |
Part Three |
| -- |
Analyzing the communication process |
| 970 ## - |
|---|
| -- |
Part Four |
| -- |
Objectives and budgeting for integrated marketing communications programs |
| 970 ## - |
|---|
| -- |
Part Five |
| -- |
Development the integrated marketing communications programs |
| 970 ## - |
|---|
| -- |
Part Six |
| -- |
Monitoring, evaluation, and control |
| 970 ## - |
|---|
| -- |
Part Seven |
| -- |
Special topics and perspectives |
| 988 ## - |
|---|
| -- |
29750 |
