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Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / [book] George E. Belch and Michael A. Belch - 9th ed. - New York : McGraw-Hill, 2012. - xxxv, 769 p.: col. ill.

Includes index

ISBN: 9780071314404 0071314407

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / .B427 2012