รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02046cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
29090 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130512s2013 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230576575 (cased) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0230576575 (cased) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.H85 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hult<U+192E>, Bertil, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
38135 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sensory marketing / |
| Statement of responsibility, etc. |
Bertil Hult<U+192E>, Niklas Broweus, Marcus van Dijk |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
c2009. |
| -- |
4448 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 183 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•v008– New Arrivals- May. 2013 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Senses and sensation |
| 9 (RLIN) |
17621 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
00121 สาขาการจัดการโลจิสติกส์ (ป.โท) |
| 9 (RLIN) |
75 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0051-1 บริหารธุรกิจมหาบัณฑิต สาขาการบริหารคนและกลยุทธ์องค์การ POS (ป.โท) |
| 9 (RLIN) |
47387 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broweus, Niklas |
| 9 (RLIN) |
38136 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dijk, Marcus van |
| 9 (RLIN) |
38137 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
1. |
| -- |
What is sensory marketing? |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
2. |
| -- |
Marketing 3.0 |
| -- |
p. 24 |
| 970 ## - |
|---|
| -- |
3. |
| -- |
The Smell sense |
| -- |
p. 41 |
| 970 ## - |
|---|
| -- |
4. |
| -- |
The Sound sense |
| -- |
p. 67 |
| 970 ## - |
|---|
| -- |
5. |
| -- |
The Sight sense |
| -- |
p. 87 |
| 970 ## - |
|---|
| -- |
6. |
| -- |
The Taste sense |
| -- |
p. 112 |
| 970 ## - |
|---|
| -- |
7. |
| -- |
The Touch sense |
| -- |
p. 134 |
| 970 ## - |
|---|
| -- |
8. |
| -- |
The Bramd ad sensory experience |
| -- |
p. 155 |
| 988 ## - |
|---|
| -- |
29090 |
