Sensory marketing /

Hult, Bertil, 1949-

Sensory marketing / [book] Bertil Hult, Niklas Broweus, Marcus van Dijk - New York : New York : Palgrave Macmillan, c2009. - xiii, 183 p. : ill.

Includes bibliographical references and index

9780230576575 (cased) 0230576575 (cased)


Marketing
Senses and sensation

HF5415 / .H85 2009