Sensory marketing /
Hult, Bertil, 1949-
Sensory marketing / [book] Bertil Hult, Niklas Broweus, Marcus van Dijk - New York : New York : Palgrave Macmillan, c2009. - xiii, 183 p. : ill.
Includes bibliographical references and index
9780230576575 (cased) 0230576575 (cased)
Marketing
Senses and sensation
HF5415 / .H85 2009
Sensory marketing / [book] Bertil Hult, Niklas Broweus, Marcus van Dijk - New York : New York : Palgrave Macmillan, c2009. - xiii, 183 p. : ill.
Includes bibliographical references and index
9780230576575 (cased) 0230576575 (cased)
Marketing
Senses and sensation
HF5415 / .H85 2009