รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01875nam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
25861 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120428s2006 us m a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324319967 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324422830 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.H699 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K. Douglas |
| 9 (RLIN) |
24342 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
concepts, strategies & cases / |
| Statement of responsibility, etc. |
K. Douglas Hoffman, John E.G. Bateson |
| Medium |
[book] |
| 246 12 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Essentials of services marketing |
| Date or sequential designation |
(2002) |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed., international student ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
Thomson /South-Western, |
| Date of publication, distribution, etc. |
c2006. |
| -- |
24343 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 588 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•w009– New Arrivals- Apr. 2012 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing |
| 9 (RLIN) |
2674 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bateson, John E. G. |
| 9 (RLIN) |
24344 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part 1 |
| -- |
An Overview of services marketing |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Part 2 |
| -- |
Service strategy : marketing the service experience |
| -- |
p. 131 |
| 970 ## - |
|---|
| -- |
Part 3 |
| -- |
Assessing and improving service delivery |
| -- |
p. 299 |
| 970 ## - |
|---|
| -- |
Part 4 |
| -- |
Case |
| -- |
p. 445 |
| 988 ## - |
|---|
| -- |
25861 |
