Services marketing : concepts, strategies & cases /
Hoffman, K. Douglas
Services marketing : concepts, strategies & cases / [book] Essentials of services marketing (2002) K. Douglas Hoffman, John E.G. Bateson - 3rd ed., international student ed. - Mason, Ohio : Thomson /South-Western, c2006. - xix, 588 p. : ill.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002
Includes bibliographical references and index
0324319967 (hardcover) 0324422830
Service industries--Marketing
HD9980.5 / .H699 2006
Services marketing : concepts, strategies & cases / [book] Essentials of services marketing (2002) K. Douglas Hoffman, John E.G. Bateson - 3rd ed., international student ed. - Mason, Ohio : Thomson /South-Western, c2006. - xix, 588 p. : ill.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002
Includes bibliographical references and index
0324319967 (hardcover) 0324422830
Service industries--Marketing
HD9980.5 / .H699 2006
