รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
02607cam a22004094a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
25841 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120428s2004 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071246517 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M352 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| Fuller form of name |
(John Walker) |
| 9 (RLIN) |
16859 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
a strategic decision-making approach / |
| Statement of responsibility, etc. |
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| Medium |
[Book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2004. |
| -- |
2330 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 520 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•w009– New Arrivals- Apr. 2012 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
2095 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 9 (RLIN) |
16860 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 9 (RLIN) |
16861 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
McGraw-Hill/Irwin series in marketing. |
| 9 (RLIN) |
16862 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Section One |
| -- |
The Role of marketing in developing successful business strategies |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Section Two |
| -- |
Marketing opportunity analysis |
| -- |
p.65 |
| 970 ## - |
|---|
| -- |
Section Three |
| -- |
Developing strategic marketing programs |
| -- |
p. 219 |
| 970 ## - |
|---|
| -- |
Section Four |
| -- |
Strategic marketing programs selected situations |
| -- |
p. 353 |
| 970 ## - |
|---|
| -- |
Section Five |
| -- |
Implementing and controlling marketing |
| -- |
p. 447 |
| 988 ## - |
|---|
| -- |
25841 |
