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Mullins, John W.

Marketing management : a strategic decision-making approach / [Book] John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 5th ed. - Boston : McGraw-Hill Irwin, c2004. - xxiv, 520 p. : ill. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index

ISBN: 0071246517

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .M352 2004