รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01747cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
24093 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110919s2011 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412987776 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.B385 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Arthur Asa, |
| Dates associated with a name |
1933- |
| 9 (RLIN) |
32801 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media and communication research methods : |
| Remainder of title |
an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc. |
Arthur Asa Berger[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
c2011. |
| -- |
5027 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 341 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•x004– New Arrivals- Sep. 2011 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 309-313) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Methodology |
| -- |
Methodology |
| 9 (RLIN) |
25901 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0042 นิเทศศาสตรบัณฑิต วิชาเอกวารสารศาสตร์คอนเวอร์เจนท์และสื่อดิจิทัลสร้างสรรค์ (ป.ตรี) |
| 9 (RLIN) |
159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part I |
| -- |
Geting started |
| -- |
p. 9 |
| 970 ## - |
|---|
| -- |
Part II |
| -- |
Methods of textual analysis |
| -- |
p. 45 |
| 970 ## - |
|---|
| -- |
Part III |
| -- |
Qualitative research methods |
| -- |
p. 133 |
| 970 ## - |
|---|
| -- |
Part IV |
| -- |
Quantitative research methods |
| -- |
p. 203 |
| 970 ## - |
|---|
| -- |
Part IV |
| -- |
Putting it all together |
| -- |
p. 281 |
| 988 ## - |
|---|
| -- |
24093 |
