มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger[book] - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xvii, 341 p. : ill.

Includes bibliographical references (p. 309-313) and index

ISBN: 9781412987776 (pbk.)

Subjects--Topical Terms:
Mass media--Methodology--Methodology

LC Class. No.: P91.3 / .B385 2011