รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
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| fixed length control field |
02380cam a22004454a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
24090 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110919s2010 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849201469 (pbk. : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.H33 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Christopher E. |
| 9 (RLIN) |
5085 |
| 245 10 - TITLE STATEMENT |
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| Title |
Advertising and promotion : |
| Remainder of title |
in integrated marketing communications / |
| Statement of responsibility, etc. |
Chris Hackley |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
c2010. |
| -- |
5027 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 333 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•x004– New Arrivals- Sep. 2011 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [311]-322) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
5086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 9 (RLIN) |
5087 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) |
| 9 (RLIN) |
194 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
หนังสือ |
| 970 ## - |
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| -- |
1. |
| -- |
Introducing advertising and promotion: an integrated marketing communications approach |
| -- |
p. 1 |
| 970 ## - |
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| -- |
2. |
| -- |
Theorizing advertising and promotion |
| -- |
p. 31 |
| 970 ## - |
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| -- |
3. |
| -- |
The Brand and integrated marketing communications planning |
| -- |
p. 67 |
| 970 ## - |
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| -- |
4. |
| -- |
Advertising agencies: creative work and management processes |
| -- |
p. 97 |
| 970 ## - |
|---|
| -- |
5. |
| -- |
Promotional media in the digital age |
| -- |
p. 135 |
| 970 ## - |
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| -- |
6. |
| -- |
Non-advertising promotion in integrated marketing communication |
| -- |
p. 161 |
| 970 ## - |
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| -- |
7. |
| -- |
International advertising |
| -- |
p. 193 |
| 970 ## - |
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| -- |
8. |
| -- |
Advertising: ethics and regulation |
| -- |
p. 219 |
| 970 ## - |
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| -- |
9. |
| -- |
Advertising research |
| -- |
p. 255 |
| 970 ## - |
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| -- |
10 |
| -- |
Integrating e-marketing and advertising |
| -- |
p. 285 |
| 988 ## - |
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| -- |
24090 |
