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Hackley, Christopher E.

Advertising and promotion : in integrated marketing communications / [book] Chris Hackley - 2nd ed. - Los Angeles : Sage Publications, c2010. - xvii, 333 p. : ill.

Includes bibliographical references (p. [311]-322) and index

ISBN: 9781849201469 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products

LC Class. No.: HF5823 / .H33 2010