Multicultural marketing management / (ระเบียนเลขที่ 23489)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01605nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23489 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230423231122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110808s2010 th m a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786165511148 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | PITLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K77 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kritika Kongsompong |
| 9 (RLIN) | 32218 |
| 245 10 - TITLE STATEMENT | |
| Title | Multicultural marketing management / |
| Statement of responsibility, etc. | Kritika Kongsompong |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangkok : |
| Name of publisher, distributor, etc. | Sasin Graduate Institute of Business Administration of Chulalongkorn University, |
| Date of publication, distribution, etc. | c2010. |
| -- | 24024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238 p. : |
| Other physical details | ill. |
| 449 #0 - | |
| -- | •x005– New Arrivals- Aug. 2011 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Evolution of multicultural marketing--Marketing opportunity in a globalized world--Researching the multicultural market--Consumer behaviors in the multicultural market--Multicultural marketing strategy--Product development strategy in the multicultural market--Pricing strategy in the multicultural market--Distribution strategy in the multicultural market--Promotion strategy in the multicultural market--Globalization and multicultural marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Cross-cultural studies |
| 9 (RLIN) | 5089 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) | 34 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 23489 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving control number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาไทย | PIM Creative Learning Space | PIM Creative Learning Space | Thai Book Shelves | 08/08/2011 | ศูนย์หนังสือมหาวิทยาลัยเกษตรศาสตรื | 550.00 | Thai: HF - HF 2 | 3 | 11 | HF5415.13 .K77 | 32550000212296 | 23/04/2023 | c. 1 | 0.00 | 23/04/2023 | หนังสือ | |||
| Available | หนังสือภาษาไทย | PIM Creative Learning Space | PIM Creative Learning Space | Thai Book Shelves | 08/08/2011 | ศูนย์หนังสือมหาวิทยาลัยเกษตรศาสตร์ | 550.00 | Thai: HF - HF 2 | 4 | 26 | HF5415.13 .K77 | 32550000212295 | 23/04/2023 | c. 2 | 0.00 | 23/04/2023 | หนังสือ | |||
| Available | หนังสือภาษาไทย | PIM Creative Learning Space | PIM Creative Learning Space | Thai Book Shelves | 08/08/2011 | ศูนย์หนังสือมหาวิทยาลัยเกษตรศาสตร์ | 550.00 | Thai: HF - HF 2 | 3 | 1 | HF5415.13 .K77 | 32550000212294 | 23/04/2023 | c. 3 | 0.00 | 23/04/2023 | หนังสือ |
