Multicultural marketing management /
Kritika Kongsompong
Multicultural marketing management / [book] Kritika Kongsompong - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, c2010. - 238 p. : ill.
Evolution of multicultural marketing--Marketing opportunity in a globalized world--Researching the multicultural market--Consumer behaviors in the multicultural market--Multicultural marketing strategy--Product development strategy in the multicultural market--Pricing strategy in the multicultural market--Distribution strategy in the multicultural market--Promotion strategy in the multicultural market--Globalization and multicultural marketing
9786165511148
Marketing
Consumer behavior--Cross-cultural studies
HF5415.13 / .K77
Multicultural marketing management / [book] Kritika Kongsompong - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, c2010. - 238 p. : ill.
Evolution of multicultural marketing--Marketing opportunity in a globalized world--Researching the multicultural market--Consumer behaviors in the multicultural market--Multicultural marketing strategy--Product development strategy in the multicultural market--Pricing strategy in the multicultural market--Distribution strategy in the multicultural market--Promotion strategy in the multicultural market--Globalization and multicultural marketing
9786165511148
Marketing
Consumer behavior--Cross-cultural studies
HF5415.13 / .K77
