รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01501nam a22003375 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21032 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110308s200 ch 00010 chi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787300071978 |
| Terms of availability |
442.00 บาท |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
730007197X |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese-English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B427G |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 9 (RLIN) |
16392 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban= |
| Remainder of title |
Advertising and promotion, sixth edition / |
| Statement of responsibility, etc. |
George E. Belch , Michael A. Belch |
| Medium |
[book] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and promotion. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Beijing : |
| Name of publisher, distributor, etc. |
Zhongguo ren min da xue chu ban she , |
| Date of publication, distribution, etc. |
2006. |
| -- |
28990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
18, 7, 1007 p. : |
| Other physical details |
ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie. |
| 9 (RLIN) |
28920 |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Business administration classics : Marketing |
| 9 (RLIN) |
29025 |
| 449 ## - |
|---|
| -- |
•x010– New Arrivals- Mar. 2011 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Translation of: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed. Boston : McGraw-Hill, c2004. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
5086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 9 (RLIN) |
5087 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
15538 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
21032 |
