Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban= Advertising and promotion, sixth edition /
Belch, George E.
Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban= Advertising and promotion, sixth edition / [book] Advertising and promotion. George E. Belch , Michael A. Belch - 6th ed. - Beijing : Zhongguo ren min da xue chu ban she , 2006. - 18, 7, 1007 p. : ill. - Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie. Business administration classics : Marketing .
Translation of: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed. Boston : McGraw-Hill, c2004.
9787300071978 442.00 บาท 730007197X
Advertising
Sales promotion
Communication in marketing
HF5823 / .B427G
Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban= Advertising and promotion, sixth edition / [book] Advertising and promotion. George E. Belch , Michael A. Belch - 6th ed. - Beijing : Zhongguo ren min da xue chu ban she , 2006. - 18, 7, 1007 p. : ill. - Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie. Business administration classics : Marketing .
Translation of: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed. Boston : McGraw-Hill, c2004.
9787300071978 442.00 บาท 730007197X
Advertising
Sales promotion
Communication in marketing
HF5823 / .B427G
