รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
01586nam a22003495 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20863 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110306s200 ch 00010 chi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
7300066607 |
| Terms of availability |
บาท |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787300066608 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Chinese-English |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.K87Q 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki |
| 9 (RLIN) |
5837 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Quan qiu ying xiao guan li= |
| Remainder of title |
Global marketing management/ |
| Statement of responsibility, etc. |
Masaaki Kotabe; Kristiaan Helsen; Baocheng Liu |
| Medium |
[book] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Global marketing management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Beijing : |
| Name of publisher, distributor, etc. |
Zhongguo ren min da xue chu ban she , |
| Date of publication, distribution, etc. |
2005. |
| -- |
28990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1, 1, 811 p. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Administration Classics : Marketing |
| 9 (RLIN) |
28991 |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie. |
| 9 (RLIN) |
28920 |
| 449 #0 - |
|---|
| -- |
•x010– New Arrivals- Mar. 2011 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Translation of: Global marketing management / Masaaki Kotabe, Kristiaan Helsen. 3rd ed. John Wiley & Sons, Inc., c2004. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
3631 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Management |
| 9 (RLIN) |
2250 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helsen, Kristiaan |
| 9 (RLIN) |
5838 |
| 767 ## - TRANSLATION ENTRY |
|---|
| Main entry heading |
Kotabe, Masaaki |
| Edition |
4th ed. |
| Place, publisher, and date of publication |
Hoboken, NJ : Wiley, c2008 |
| Title |
Global marketing management / |
| International Standard Book Number |
0471755273 (pbk. : alk. paper) |
| -- |
0471755273 (pbk. : alk. paper) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
20863 |
