รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02491cam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20070 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230423231019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110123s2003 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471237747 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471237744 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.S35 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmitt, Bernd |
| 9 (RLIN) |
27763 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer experience management : |
| Remainder of title |
a revolutionary approach to connecting with your customers / |
| Statement of responsibility, etc. |
Bernd H. Schmitt |
| Medium |
[book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2003. |
| -- |
3665 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 242 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•x012– New Arrivals-Jan. 2011 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 231-233) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| 9 (RLIN) |
6760 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| 9 (RLIN) |
1218 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Chapter 1 |
| -- |
Taking the customer seriously-finally |
| -- |
p. 1 |
| 970 ## - |
|---|
| -- |
Chapter 2 |
| -- |
An Overview of the CEM Framework |
| -- |
p. 23 |
| 970 ## - |
|---|
| -- |
Chapter 3 |
| -- |
Analyzing the experiential world of the customer |
| -- |
p. 43 |
| 970 ## - |
|---|
| -- |
Chapter 4 |
| -- |
Buiding the experiential platform |
| -- |
p. 86 |
| 970 ## - |
|---|
| -- |
Chapter 5 |
| -- |
Designg the brand experience |
| -- |
p. 117 |
| 970 ## - |
|---|
| -- |
Chapter 6 |
| -- |
Structuring the customer interface |
| -- |
p. 141 |
| 970 ## - |
|---|
| -- |
Chapter 7 |
| -- |
Engaging in continuous innovation |
| -- |
p. 166 |
| 970 ## - |
|---|
| -- |
Chapter 8 |
| -- |
Delivering a seamlessly integrated customer experience |
| -- |
p. 189 |
| 970 ## - |
|---|
| -- |
Chapter 9 |
| -- |
Organizing for customer |
| -- |
p. 205 |
| 988 ## - |
|---|
| -- |
20070 |
