Customer experience management : a revolutionary approach to connecting with your customers /
Schmitt, Bernd
Customer experience management : a revolutionary approach to connecting with your customers / [book] Bernd H. Schmitt - New York : Wiley, c2003. - xiv, 242 p. : ill.
Includes bibliographical references (p. 231-233) and index
9780471237747 0471237744
Relationship marketing
Customer relations
Customer relations--Management
HF5415.55 / .S35 2003
Customer experience management : a revolutionary approach to connecting with your customers / [book] Bernd H. Schmitt - New York : Wiley, c2003. - xiv, 242 p. : ill.
Includes bibliographical references (p. 231-233) and index
9780471237747 0471237744
Relationship marketing
Customer relations
Customer relations--Management
HF5415.55 / .S35 2003
