รายละเอียดในรูปแบบ MARC
| 000 -LEADER |
|---|
| fixed length control field |
02732cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
19178 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230423231000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101019s2010 njua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780137006700 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137006705 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
PITLIB zLumLE |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.S29 2010 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 9 (RLIN) |
15466 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
Leon G. Schiffman, Leslie Lazar Kanuk |
| Medium |
[book] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. (Global Edition) |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
2010. |
| -- |
3674 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
592 p. : |
| Other physical details |
ill. |
| 449 #0 - |
|---|
| -- |
•y003– New Arrivals-Oct. 2010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 9 (RLIN) |
4449 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation research (Marketing) |
| 9 (RLIN) |
15467 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Diffusion of innovations |
| 9 (RLIN) |
2562 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) |
34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) |
205 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) |
31 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0013 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจอาหาร FBM (ป.ตรี) |
| 9 (RLIN) |
32 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) |
33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kanuk, Leslie Lazar |
| 9 (RLIN) |
15468 |
| 767 0# - TRANSLATION ENTRY |
|---|
| Main entry heading |
Schiffman, Leon G. |
| Place, publisher, and date of publication |
Beijing : Zhongguo ren min da xue chu ban she , 2007 |
| Series data for related item |
Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie |
| -- |
Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie |
| Title |
Xiao fei zhe xing wei xue= |
| International Standard Book Number |
7300077684 |
| -- |
7300077684 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 970 ## - |
|---|
| -- |
Part ONe |
| -- |
Introduction |
| -- |
p. 20 |
| 970 ## - |
|---|
| -- |
Part Two |
| -- |
The Consumer as an individual |
| -- |
p. 104 |
| 970 ## - |
|---|
| -- |
Part Three |
| -- |
Consumers in their social and cultural settings |
| -- |
p. 318 |
| 970 ## - |
|---|
| -- |
Part Four |
| -- |
The Consumer's decision-making process and ethical dimensions |
| -- |
p. 448 |
| 988 ## - |
|---|
| -- |
19178 |
