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Schiffman, Leon G.

Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 10th ed. (Global Edition) - Englewood Cliffs, N.J. : Prentice-Hall, 2010. - 592 p. : ill.

Includes bibliographical references and index

ISBN: 9780137006700 0137006705

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Diffusion of innovations

LC Class. No.: HF5415.3 / .S29 2010